Vice President Of The Central Region, BMW Of North America, LLC.

Randy Watson is Regional Vice President of the Central Region for BMW of North America, LLC. In this role, Watson is responsible for all sales, marketing, aftersales and dealer development activities in the Central Region, which spans 14 states.

Watson began his career with BMW Group Financial Services in 1997 as a Sales and Marketing Manager. He transitioned to New Process Implementation Manager in 2001 and National Collection Manager in 2003. In 2005, Watson was named General Manager of the Southern Region. He transitioned to his current role in 2018.

Prior to BMW, Watson served as a Relationship Manager for Bank of America from 1995 to 1997.

Watson earned a bachelor’s of business administration degree in finance from Sam Houston State University.