Woodcliff Lake, NJ – August 20, 2020… BMW, MINI and BMW Motorrad enthusiasts have a new way to demonstrate their love of the brand and earn accelerated rewards for their spend, with the launch of a new, contemporary suite of Mastercard credit cards from U.S. Bank.
The new portfolio includes:
In June 2019, U.S. Bank and BMW Group Financial Services NA, LLC announced an agreement to issue credit cards that will deliver enhanced digital experiences and greater value to BMW, MINI and BMW Motorrad enthusiasts. The new cards, which will be issued by Elan Financial Services, a division of U.S. Bank, are now available for new customers at the BMW, MINI, and BMW Motorrad card websites and at participating dealerships
“Our new credit card offerings are designed to deliver the performance expected from our premium brands. Our customers will experience greater functionality and improved benefits, engaging them and providing a platform for improved loyalty” said Ian Smith, CEO, BMW Group Financial Services NA. “This new card program brings a world-class experience and value that rewards the relationship we have with our customers, and we know our dealerships and customers are going to love it.”
Cardholders now have more ways to earn rewards that can be used at dealerships for parts and service, put toward monthly vehicle payments, or for travel or cash back. Additionally, the new cards bring significant digital improvements to the customer experience. The completely digital process saves the customer time and allows immediate card access to start generating rewards.
It’s as simple as the customer texting a number to receive access to a digital application that’s easy to complete and submit, all while in the dealership. The credit decision is nearly instantaneous, and if approved, customers will have immediate access to the credit card to use that day in the dealership for accessories, service, purchase of an extended warranty or insurance products, or to cover fees at lease end.
Cardholders will receive:
“BMW, MINI and BMW Motorrad are iconic brands that epitomize performance and quality and a rewarding experience for owners,” said Steve Mattics executive vice president of Retail Payment Solutions at U.S. Bank. “These new credit cards were designed to provide world class experiences for cardholders; starting with the streamlined digital application, continuing through to the accelerated rewards on gas and restaurant spend, as well as purchases at the dealership, and complemented by contactless payment capabilities. We are confident these will quickly become go-to cards for owners.”
About BMW Group Financial Services NA, LLC
BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing of BMW products. Since then, the Group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit. BMW Group Financial Services offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The Group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $43 billion in serviced assets and 1,200,000 automotive lending customers across the U.S., BMW Group Financial Services finances more than three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 1,000 people, including consultants and service providers, many of whom are located in the Hilliard, Ohio, which serves the U.S.A., Brazilian, Canadian and Mexican markets through its Regional Service Center. In 2001, the MINI Financial Services division was established to provide support for the brand’s dealers and its customers by offering financing and leasing options and branded financial services products.
About Elan Financial Services
Elan partners with nearly 1,400 financial institutions to be America’s leading agent credit card issuer. For over 50 years, Elan has offered an outsourced partnership solution that provides financial institutions the ability to offer a competitive credit card program. Elan has developed industry-leading technologies to improve cardmember satisfaction and drive growth, all while sharing the program economics with our partners. For more information, visit www.elanfinancialservices.com/credit-card.
About U.S. Bank
U.S. Bancorp, with more than 70,000 employees and $547 billion in assets as of June 30, 2020, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The Minneapolis-based bank blends its relationship teams, branches and ATM network with mobile and online tools that allow customers to bank how, when and where they prefer. U.S. Bank is committed to serving its millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world as a trusted financial partner, a commitment recognized by the Ethisphere Institute naming the bank one of the 2020 World’s Most Ethical Companies. Visit U.S. Bank at www.usbank.com or follow on social media to stay up to date with company news.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 117 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.