Notable individual vehicles in December included the BMW 5 Series, the BMW X1 and the BMW X5. Sales of the BMW 5 Series increased 124 percent to 4,743 vehicles. The BMW X5 was up nearly 10 percent to 6,847 vehicles while the BMW X1 was up 6.4 percent to 4,454 vehicles.
“Momentum has been building throughout 2017 and the December results have put us in a strong position for the New Year,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Our BMW models are attracting entirely new customers to our dealerships, especially the BMW 5 Series, X models, and our electrified vehicles. There’s much more to come in 2018 with the next new model – the BMW X2 – premiering at the Detroit Auto Show in less than two weeks.”
MINI Brand Sales
For December, MINI USA reported 4,611 vehicles sold, a decrease of 1.0 percent from the 4,658 sold in the same month a year ago. In 2017 MINI USA reported a total of 47,105 vehicles sold, a decrease of 9.5 percent from the 52,030 vehicles sold in 2016.
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 38,864 vehicles, an increase of 3.7 percent from the 37,493 vehicles sold in the same month a year ago. In 2017 BMW Group reported sales of 352,790, a 3.4 percent decrease compared to 365,204 vehicles sold in 2016.
BMW Group Electrified Vehicle Sales
Sales of BMW Group electric and plug-in hybrid electric vehicles increased 31.2 percent in 2017 to 21,208, accounting for 6.0 percent of total BMW Group sales in the U.S. BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle.
Table 1: New Vehicle Sales BMW of North America, LLC, December 2017
Dec. 2017 |
Dec. 2016 |
% |
2017 |
2016 |
% |
|
BMW brand |
34,253 |
32,835 |
4.3 |
305,685 |
313,174 |
-2.4 |
BMW passenger cars |
21,580 |
20,419 |
5.7 |
202,201 |
209,231 |
-3.4 |
BMW light trucks |
12,673 |
12,416 |
2.1 |
103,484 |
103,943 |
-0.4 |
MINI brand |
4,611 |
4,658 |
-1.0 |
47,105 |
52,030 |
-9.5 |
TOTAL Group |
38,864 |
37,493 |
3.7 |
352,790 |
365,204 |
-3.4 |
BMW Pre-Owned Vehicles
MINI Pre-Owned Vehicles
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley, Chicago and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 344 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.