The resulting sled – dubbed “the ultimate sliding machine” – helped Steven Holcomb and Steve Langton earn a bronze medal — the USA’s first medal in the men’s two-man bobsled event since 1952. The two-man women’s teams earned two medals: Elana Meyers Taylor and Lauryn Williams won a silver medal and Jamie Greubel Poser and Aja Evans came away with a bronze.
“We are incredibly proud of what was achieved in 2014 and hope that we can help the athletes of USA Bobsled replicate, if not improve that that success,” said Trudy Hardy, Vice President of Marketing, BMW of North America.
Since 2014, the BMW-designed bobsleds have been refined in continuance of a highly iterative development process that involves constant consultation and on-site immersion with USABS athletes, coaches and engineers from Designworks, BMW Group’s international design studio headquartered in California. Specifically the steering, sled configuration and chassis have all been updated to match individual pilots’ driving preferences and comfort and improve driveability, speed and tracking.
“Our partnership with BMW has been an important part of our success. We introduced our BMW two-man bobsleds four years ago and together we have been able to make the fastest sleds in the world even faster today,” said Darrin Steele, CEO, USABS. “With BMW’s support the sleds will continue to get faster in the future, and we expect to see a lot more medal performances as a result.”
Five two-man teams – three men’s teams and two women’s teams – will compete in the BMW-designed bobsled in Pyeongchang.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Design works, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 344 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
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