January 19, 2021

BMW Team RLL racing for third consecutive GTLM class Rolex 24 At Daytona victory – Team to focus on Michelin Endurance Cup in 2021.

Woodcliff Lake, N.J. – January 19, 2021… To win the Rolex 24 At Daytona once is a major achievement. To win it a second time is something […]
January 15, 2021

New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales

Pieter Nota: Strong demand and profitable growth expectedGains of more than 50 percent: electromobility as significant growth driverPlans to double sales of fully-electric vehiclesAnnual investment of […]
January 15, 2021

Interview with Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, about realigning sales and marketing to create industry’s best customer experience

Interview with Pieter Nota on digitalisation, the new sales and marketing strategy and the industry’s best customer experience  Mr Nota, 2020 can’t have been an easy […]
January 11, 2021

Twenty Years of BMW iDrive.

BMW iDrive celebrates its 20th anniversary in 2021.iDrive has become a ubiquitous feature throughout the BMW model lineup since its introduction.At CES, BMW will unveil the […]