Woodcliff Lake, NJ – December 20, 2018… At this year’s Consumer Electronics Show (CES) in Las Vegas, the BMW Group will showcase the future of driving pleasure and the potential of digital connectivity in a variety of different ways.
From January 8 to 11, visitors to the BMW Pavilion in the Las Vegas Convention Center’s Silver Lot will have their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Personal Assistant. In this way, the BMW Group is underlining its innovative capabilities in the fields of design, automated driving, connectivity, electrification, and services (D+ACES), which are all defined as key areas of future activity in its corporate strategy NUMBER ONE > NEXT.
The BMW Vision iNEXT vehicle will be displayed alongside a sophisticated mixed-reality installation that enables visitors to virtually experience the BMW Vision iNEXT. With virtual reality goggles and a specially-designed spatial concept, visitors are able to immerse themselves in this virtual world – from driving to autonomous riding and more.
In addition to the BMW Vision iNEXT vehicle itself and the mixed-reality experience, visitors can also go hands-on with the innovative “Shy Tech” showcased in the BMW Vision iNEXT, with interactive displays demonstrating BMW’s vision for integrating high-tech user interfaces as part of the interior design and materials.
Additional presentations and hands-on opportunities include:
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 121 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.