Michael Peyton is vice president of MINI of the Americas. In this role, Peyton is responsible for all MINI operations in both North and South America.
Peyton began his career with the BMW Group in 2016 as vice president of BMW Motorrad of the Americas. Prior to joining the company, Peyton worked for Harley-Davidson Motor Company for 10 years. In that time, he served in multiple positions, including regional sales manager; director of regional sales operations; director of channel strategy; director of marketing for parts, accessories and general merchandise for North America; and head of U.S. dealer development for the Americas region. Before Harley-Davidson, Peyton spent 17 years at Ford Motor Company. During that time he served in several sales and marketing roles for Ford, Lincoln, and Mercury, including general zone manager, product launch manager and Lincoln car communications manager.
Peyton earned a bachelor’s degree in marketing with a specialization in sales management from Michigan State University.