Woodcliff Lake, NJ – April 11, 2019… BMW’s annual Ultimate Driving Experience is back! Building on past success, BMW’s signature experiential driving event returns this year to an expanded, 16-city line-up, with new program components in select cities. The Ultimate Driving Experience invites consumers, from coast-to-coast, to get behind the wheel and experience “The Ultimate Driving Machine” first-hand.
This year, drivers will experience some of BMW’s newest and most exciting vehicles – including the all-new, redesigned BMW 3 series – on an exhilarating closed autocross course and in extended street drives. Additionally, for the first time, consumers in five markets will also have the opportunity to experience the power of the first-ever BMW X7 Sports Activity Vehicle on a hill-descent obstacle course and learn first-hand about some of BMW’s newest Advanced Driver Assistance Systems including: Frontal Collision Warning, Backup Assistant and Parking Assistant.
“There’s no better way to experience the Ultimate Driving Machine than from the driver’s seat, so we’ve tripled the number of cities where we’ll offer the Ultimate Driving Experience this year in order to give more people than ever before that opportunity,” said Trudy Hardy, vice president of marketing, BMW of North America. “We’ve also added several new program elements to showcase the incredible performance behind our latest models, like our first-ever BMW X7, and demonstrate some of our most advanced new driving technologies.”
The 2019 BMW Ultimate Driving Experience launched on April 4 in Washington, D.C. at FedEx Field. In the following five markets, including East Rutherford, NJ this weekend, the tour will feature multiple immersive experiences.
|April 13-21||East Rutherford, NJ||MetLife Stadium|
|May 17-23||Miami, FL||Hard Rock Stadium|
|July 27 – August 2||San Francisco, CA||Cow Palace|
|September 14-20||Los Angeles, CA||San Anita Park|
|November 7-14||New York City, NY||Citi Field|
In 10 more markets, BMW’s Ultimate Driving Experience will feature the Autocross experience with the all-new, redesigned BMW 3 series, and a Street Drive experience with the BMW X7 Sports Activity Vehicle:
|April 26-28||Boston, MA||Xfinity Center|
|May 7-9||Philadelphia, PA||Citizens Bank Park|
|May 31 – June 2||Tampa, FL||Derby Lane|
|June 6-8||Atlanta, GA||Atlanta Motor Speedway|
|June 28-30||Dallas, TX||Lone Star Park|
|August 23-25||Seattle, WA||Emerald Downs|
|August 29-31||Portland, OR||Portland Expo Center|
|September 4-6||Orange County, CA||OC Fair & Event Center|
|September 27-29||Cleveland, OH||I-X Center|
|October 18-20||Minneapolis, MN||Canterbury Park|
For more information and to register for The BMW Ultimate Driving Experience please visit: https://ude.bmwusa.com/ or call 800-558-4BMW (4269). Location and dates subject to change. Follow BMW of North America on Instagram @BMWUSA, Twitter @BMWUSA and Like BMWUSA on Facebook.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 121 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.